What makes them want to learn?

Thanks to Jia-Ni, our second grade (2A) teacher, for sharing this article:
http://books.google.com/books?id=jz0Vjx7LKmYC&pg=PA187&dq=中文書&lr=&sig=FmLb6lIFjXQ5wfqkgTLqb5Yzsdo#PPA4,M1
It would be teachers, school administrators, and parents all participate together to attract our students for their learning desire.